When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?
Let’s find the reasons below.
Reason #1 – Online Presence
Many companies are spending millions creating brochures and distributing them. If you have a beautiful website then, you can skip that entirely. Customers can explore about you and any of your services, the product you have you can show that over the web. If you’re getting most of your business through networking and personal connections, then they definitely want to check out your web presence.
Reason #2 – Increase Customer/Clients
Internet is increasing very fast. Recently this is found that more than 2.5 billion people use the internet every day and 90% of those have purchased something or contacted a company for what they were looking for. So If you haven’t a website then, you will be missing out on a big piece of the market.
Reason #3 – Influence
By having a website potentially thousands of people are going to explore it. You are able to influence people’s decisions.
Reason #4 – Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.
Reason #5 – Achieve your business goals
Very true! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
Reason #6 – 24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers. You can embed the functionality with the help of Web developer to receive customers email into your inbox. I know there are other ways to do this, but by having a website you can have your own email [email protected]. It is more professional and easier to remember. I know you love your [email protected], but it doesn’t really resonate with customers
Reason #7 – Direct & indirect Communication with customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, services, products, promotions, events, photos, or any other content.
Reason #8 – Top tool for Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low-cost marketing techniques. You can increase your market by integrating your website and your social media accounts.
Reason #9 – Customer support and Help
You can greatly reduce the cost of customer support by having a ticketing system or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.
Reason #10 – Any personal interest or hobby will do
Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.
Reason #11 – Gives you a voice, use as a great discussion tool
Have you ever been in an argument with someone and said: “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason, people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.
Reason #12 – Beat the big guys
Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Reason #13 – Instant Business Credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well-structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the most real of all deals (couldn’t resist that phrase).
Reason #14 – Helps you to find a new job/customers
I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.